It’s a common, extremely costly error businesses make. And it’s so easily avoided.
What is it?
Many if not most pay-per-click ads take the viewer to the company home page. This might not sound like a big deal. But it is! This is something many business owners and marketers simply don’t know.
When you send people who clicked on your PPC ad to your home page, you’re actually repelling most of them. Is that a shocker or what? The reason sending people to your home page from an ad is so bad, is because your website is designed to make browsing and navigation easy for the visitor. And that’s fine.
But it is not designed to drive the visitor down a singular path of action: Calling, Clicking to Buy, or Providing Contact Information. Moving the visitor down a single path without distractions is the purpose of what’s typically called a Landing Page.
A high converting Landing Page contains a description of powerful Benefits related to the ad copy that brought the visitor, plus compelling Imagery, and a clear Call To Action…and little else. There’s a bit more to the design, but that’s the gist!
And if you’re already committed enough to spend money on paid advertising, you might as well be committed enough to set up a profitable landing page.
The truth is, it’s not your fault if you send people to your homepage…
On average, 7 out of 10 business owners do the exact same thing!
It’s not because you’re not intelligent or aren’t capable of making your ads profitable, it’s simply because you don’t have a few key elements in place…
Business owners, CEOs and CMOs are busy. If that’s you, then no doubt you have a million things going on and not enough time to get even 10 of them done.
This is why it’s imperative to partner with a professional who pays attention to the details, ensuring your ad campaigns are making you money. Let them set up the ads, target the right audience, but most importantly…
… They set up HIGHLY converting landing pages that bring more customers to your door and therefore dramatically increase the amount of cold hard cash you take in from these advertisements.
I’m a marketing professional who creates and manages paid search campaigns. Feel free to contact me. But whoever you work with, know this: a properly structured online ad campaign with well designed landing pages can double your business.
Instead of being an expense, an optimized campaign is a high-yielding investment that savvy business owners are happy to make.
You and your staff may be amazing at what you do.
I wouldn’t be surprised if your clients love working with you because you over-deliver and give top notch service, right?
You see, that’s exactly what you need to be doing, while you get a pro to set up your online marketing funnels and streamline a steady flow of customers…
Straight to your door…
Take some weight off your shoulders. Don’t do this by yourself.
Right now get a free, no-obligation, PPC campaign audit you can download. It’ll detail areas of your paid search campaigns to improve to immediately impact your bottom line. This is a valuable, complimentary service.
Also contact me if you want a quick one-on-one chat about your marketing efforts and business goals.
It you want to talk here’s what happens:
1. I’ll take a few minutes to get a basic understanding of your business
2. I’ll tell you exactly how to improve conversions in your marketing
3. I’ll offer to do it for you – or if you prefer I’ll recommend a more traditional agency
Don’t worry, no hard core pitching and pushy sales people. Don’t you hate that? I do.
I promise not to waste your time (or mine).
If you decide I am the type of person you want to work with, we can schedule a second call to go over more detailed strategies and costs. Even if we don’t work together, you’ll still get some conversion “tricks” to immediately increase your business.
If you want to talk or not, remember to request your free, downloadable campaign audit. Call 800-649-6092 or email firstname.lastname@example.org and let’s take some stress out of your life!
All the best,
Business Growth Champion
Co-founder, Largest Audience Media